Bounce rate意思

"Bounce rate" is a term used in web analytics to describe the percentage of visitors to a website who navigate away from the site after viewing only one page. In other words, it measures the number of single-page visits. A high bounce rate indicates that visitors are not finding what they are looking for on the website or that the content is not engaging enough to encourage them to explore further. On the other hand, a low bounce rate suggests that visitors are finding the content relevant and are navigating to other pages within the site.