Warm call意思

"Warm call" is a term often used in sales and business development to describe a type of outreach or call where the potential customer or client has some level of prior interest or engagement with the company, product, or service being offered. Unlike a "cold call," which is an outreach to a complete stranger with no prior relationship or interest, a warm call is made to someone who has shown some level of interest or familiarity with the business.

This interest can manifest in various ways, such as:

1. The person has expressed interest in the product or service by filling out a form, downloading content, or subscribing to a newsletter.
2. They have had previous interactions with the company, such as attending a webinar, visiting the website, or engaging with the brand on social media.
3. They are a referral from an existing customer or a trusted source, indicating some level of endorsement or credibility.

Warm calls are generally considered more effective than cold calls because the prospect is more likely to be receptive and engaged. The prior interest or engagement means the person is more likely to be a good fit for the product or service, and the salesperson can tailor their approach to the specific needs and interests of the prospect.

In summary, a warm call is a sales or business development call made to a prospect who has shown some level of interest or engagement with the company, making the call more likely to be successful than a cold call.