Sell in意思

"Sell in" is a term used in the context of sales and marketing, particularly in the food and beverage industry, to refer to the process of selling products to retailers or distributors who will then sell them to consumers. It involves promoting and selling products to these intermediaries in order to get them onto store shelves and into the hands of consumers.

The term can also be used more broadly to refer to the process of selling any type of product to a reseller or intermediary, who will then sell it to the end customer. In this context, "sell in" is about convincing retailers or other intermediaries of the value and appeal of a product, and encouraging them to stock and promote it.

In some cases, "sell in" may also refer to the actual act of making a sale to a retailer or distributor, as opposed to the broader process of marketing and promoting a product to these intermediaries.