Sales promotion意思

"Sales promotion" is a marketing term that refers to a variety of short-term tactics used to generate interest in and increase sales of a product or service. These tactics can include discounts, coupons, free samples, contests, sweepstakes, point-of-purchase displays, and special offers. The goal of sales promotion is to encourage customers to buy products or services immediately, or to try them out with the hope that they will become regular customers. Sales promotions can be used to introduce new products, clear out old inventory, compete with other businesses, or simply to boost sales during a slow period.