Rich media意思

"Rich media" is a term used to describe digital content that includes interactive and dynamic elements beyond simple text and images. It encompasses a wide range of formats and technologies that are designed to engage audiences and provide a more immersive experience. Rich media can include:

• Videos: Including streaming video, animated content, and interactive video experiences.
• Audio: Such as podcasts, streaming radio, and audio clips.
• Animation: Including animated GIFs, Flash animations, and other forms of moving graphics.
• Interactive content: Like quizzes, surveys, games, and virtual reality experiences.
• Advertisements: Rich media ads often include video, audio, or interactive elements to capture the viewer's attention.

Rich media is commonly used in online advertising, marketing campaigns, and digital content creation to make content more engaging and memorable. It can help to increase user interaction, brand awareness, and conversion rates. However, it also requires a higher bandwidth and may not be accessible on all devices or browsers.