Rack rate什麼意思

"Rack rate" is a term used in the hospitality industry, specifically in reference to hotel pricing. It refers to the full, undiscounted rate that a hotel guest would pay if they booked directly with the hotel, typically through the hotel's front desk or website. This rate is also known as the "best available rate" or "BAR."

The term "rack rate" comes from the old practice of displaying rates on a rack in the hotel lobby. However, this term is less commonly used today as technology has advanced, and rates are now more likely to be displayed on digital screens or online.

Hotels often offer discounts or special rates to guests who book in advance, are members of loyalty programs, or are part of certain groups or organizations. These rates are typically lower than the rack rate. Additionally, travel agents, online booking platforms, and other third parties may offer rates that are lower than the rack rate as well.

It's important to note that the rack rate is not always the price that guests end up paying, as there are often various ways to obtain lower rates. However, the rack rate serves as the baseline for hotel pricing and is used by hotels to set the standard for their room rates.