Named account意思

"Named account" is a term commonly used in the context of sales, marketing, and business development, particularly in the technology and software industries. It refers to a specific, high-value client or customer account that is identified as a strategic target for a company's sales efforts.

In essence, a named account is a key account that a sales team is specifically tasked with targeting and developing a relationship with. These accounts are typically large, well-known organizations, or companies within a specific industry that are considered to be of high importance due to their potential for significant revenue, strategic partnerships, or other benefits.

For example, if a software company wants to focus on selling its products to the financial sector, it might identify a few major banks as named accounts. The sales team would then work closely with these accounts, tailoring their sales strategies and solutions to meet the specific needs and challenges of these high-profile clients.

The term "named account" is often used in contrast to "territory-based" or "industry-based" sales, where salespeople are assigned to sell to a geographic area or to a particular industry segment, rather than to specific named accounts.

In some cases, the term "named account" can also refer to a specific named individual within an organization who is a key decision-maker or influencer. In this context, the sales team might focus on building a relationship with this person to facilitate the sale.