Key account意思

"Key account" is a term commonly used in business, particularly in the context of marketing and sales, to refer to a company's most important or strategic customers. These are the customers that have a significant impact on the business, either because they account for a large portion of the company's revenue, represent a key segment of the market, or have the potential for long-term growth and profitability.

Key accounts are typically given special attention and resources by a company because of their importance. This might include dedicated sales teams, personalized service, preferential treatment, or tailored products or services. The goal is to maintain and grow the relationship with these key customers to ensure their continued business and to maximize the value of the partnership.

In some industries, such as technology, retail, and manufacturing, key account management is a specialized area of business that involves managing relationships with these critical customers to ensure mutual success.