Dtm lurex意思

"DTM Lurex" is a type of fabric or textile material that is used in the fashion industry. Here's a breakdown of what each term means:

• DTM: This stands for "Direct-to-Market," which typically refers to a business model where products are sold directly to consumers without intermediaries such as wholesalers or retailers. In the context of fabric, it could also mean "Direct-to-Material," indicating a printing or manufacturing process that applies color, pattern, or treatment directly onto the fabric without the need for screens or transfers.

• Lurex: Lurex is a brand name for a type of yarn or thread that is made with a metallic finish. It is often used to create shiny or reflective fabrics, and it can be incorporated into a variety of textile materials such as cotton, polyester, or nylon. Lurex yarns are commonly used in fashion to create shimmering or iridescent effects in clothing and accessories.

So, "DTM Lurex" would likely refer to a fabric that is made with Lurex yarn and is sold or produced using a direct-to-market or direct-to-material approach. This could mean that the fabric is printed or manufactured in a way that allows for a more direct and efficient supply chain, potentially offering unique designs or finishes that are not available through traditional distribution channels.