Cross media意思

"Cross media" is a term that refers to the convergence of different media platforms and the integration of content across these platforms. It involves the distribution of the same or similar content across multiple media channels, such as television, radio, print, online, mobile devices, and video games. The goal of cross-media is to reach audiences through various touchpoints, providing a cohesive and consistent experience across all platforms.

For example, a movie might be promoted through a cross-media campaign that includes a trailer on television, interviews with the cast on radio shows, articles in magazines and newspapers, posts on social media, and interactive content on a dedicated website. This approach allows the movie to reach a wider audience and engage with them in different ways, potentially increasing its visibility and box office success.

Cross-media can also refer to the creation of content that is specifically designed to be distributed across multiple platforms. This might involve creating a TV show that also has an interactive component on a mobile app, or a video game that expands its story through comic books or novels. By leveraging the strengths of each medium, cross-media strategies can enhance the overall narrative and user experience.

In the context of marketing and advertising, cross-media is a powerful tool for brands to connect with consumers. By using a variety of media channels, brands can target different demographics and tailor their messaging to the unique characteristics of each platform. This can help to create a more memorable and impactful campaign.

Overall, cross-media is about breaking down the barriers between different media forms and using them synergistically to tell stories, promote products, and engage audiences in a more meaningful and immersive way.